fNIRS

Making social neuroscience less WEIRD - Using fNIRS to measure neural signatures of persuasive influence in a Middle East participant sample

The large majority of social neuroscience research uses WEIRD populations—participants from Western, educated, industrialized, rich, and democratic locations. This makes it difficult to claim whether neuropsychological functions are universal or …

A functional near infrared spectroscopy (fNIRS) replication of the sunscreen persuasion paradigm

Activity in medial prefrontal cortex (mPFC) during persuasive messages predicts future message-consistent behavior change, but there are significant limitations to the types of persuasion processes that can be invoked inside an MRI scanner. For …